Prequalified Offers UI
Project Description
TransUnion's white label product, CreditView Dashboard, was commissioned by Chase with some fairly extensive changes and feature additions. Along with a change in color scheme and branding, we created an entirely new widget to show the user what of Chase's credit cards they are prequalified for.
Tools
Adobe Photoshop
InVision
Principle
Challenges
- Focus the user on the Prequalified Offers widget
- Create a convention that would show up to four of Chase's credit card offers and easily extends across devices
- Provide basic benefits of each card without overwhelming the user
Solution
- Create an Offers bar at the top of the screen that allows Chase to focus the user on the offers they are prequalified for. The bar shows the number off offers available to the user and anchors them to the Prequalified Offers widget
- Use a carousel design that cycles through up to four different offers. If less than four offers are available to the user then the widgets width expands to fill the widget.
- Use an expand/collapse convention to show the benefits of each offer and a link to the application to the user